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Brad Matson joins Bluefly as CMO

22
Sep '05
Fashion branded products online retailer Bluefly Inc announced the appointment of Brad Matson as Chief Marketing Officer. Matson joins Bluefly from Spiegel Catalog, where he served as Senior Vice President of Advertising and Brand Communications.

A veteran with more than 25 years of direct marketing experience, Matson will oversee all aspects of marketing and communications at Bluefly. Matson will be part of the executive team and report directly to Bluefly President and CEO Melissa Payner.

"Brad is a strategic thinker with a wealth of experience in all aspects of brand communication, advertising and direct marketing," said Payner. "I can think of no person more capable to help Bluefly build upon the success from its first advertising campaign in five years."

Matson worked at Spiegel Catalog from 1981 to 2003, where he held a variety of Senior Marketing positions, including Senior Vice President of Advertising and Brand Communications and Vice President of Marketing. During his time at Spiegel Catalog Matson worked extensively with Payner, who was previously President and CEO of Spiegel Catalog. Most recently, Matson led the marketing efforts of the Steppenwolf Theatre Co in Chicago.

Monica Halpert will continue to work with Bluefly, collaborating with Matson on the Company's brand, advertising and public relations efforts.

Founded in 1998, Bluefly Inc is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District.

Bluefly Inc


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