Home / Knowledge / News / Fashion / Apparel retailer dressbarn's mascot 'Lela' sale profits for ACS

Apparel retailer dressbarn's mascot 'Lela' sale profits for ACS

22
Sep '05
In support of National Breast Cancer Awareness month in October, women's apparel store dressbarn will once again contribute all net profits from the sale of Lela, a limited edition lamb stuffed animal, to the American Cancer Society (ACS).

For every Lela sold at $5, dressbarn will contribute $2 to support local and national breast cancer initiatives. With almost 800 locations nationwide, dressbarn hopes to raise $150,000 this year and has proudly donated over $1 million dollars to the American Cancer Society through in store promotions and its participation in the American Cancer Society Relay for Life.

Vivian Behrens, dressbarn Senior Vice President of marketing said that Lela, which means 'innocent lamb' in Hawaiian, is dressbarn's mascot. She symbolizes the spirit of warmth and caring that epitomizes the family-run retailer's long-standing commitment to its employees, customers and local communities.

The 2005 limited edition Lela will be available during the month of October to help raise awareness and fight a disease that affects so many lives. They have no doubt she will be well received by all those who support their efforts, and they are very excited about the impact she'll have in raising funds for such an important cause.

This year, over 210,000 women in the United States will be diagnosed with invasive breast cancer, and over 40,000 women will die from the disease. While there is no cure for breast cancer, early detection and improved treatment is considered critical to surviving this disease, which is the second leading cause of cancer death in women. The American Cancer Society raises funds for breast cancer research, patient services, education, and advocacy.


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search