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Apparel retailer dressbarn's mascot 'Lela' sale profits for ACS

Sep '05
In support of National Breast Cancer Awareness month in October, women's apparel store dressbarn will once again contribute all net profits from the sale of Lela, a limited edition lamb stuffed animal, to the American Cancer Society (ACS).

For every Lela sold at $5, dressbarn will contribute $2 to support local and national breast cancer initiatives. With almost 800 locations nationwide, dressbarn hopes to raise $150,000 this year and has proudly donated over $1 million dollars to the American Cancer Society through in store promotions and its participation in the American Cancer Society Relay for Life.

Vivian Behrens, dressbarn Senior Vice President of marketing said that Lela, which means 'innocent lamb' in Hawaiian, is dressbarn's mascot. She symbolizes the spirit of warmth and caring that epitomizes the family-run retailer's long-standing commitment to its employees, customers and local communities.

The 2005 limited edition Lela will be available during the month of October to help raise awareness and fight a disease that affects so many lives. They have no doubt she will be well received by all those who support their efforts, and they are very excited about the impact she'll have in raising funds for such an important cause.

This year, over 210,000 women in the United States will be diagnosed with invasive breast cancer, and over 40,000 women will die from the disease. While there is no cure for breast cancer, early detection and improved treatment is considered critical to surviving this disease, which is the second leading cause of cancer death in women. The American Cancer Society raises funds for breast cancer research, patient services, education, and advocacy.

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