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JLO by Jennifer Lopez & Quepasa announces marketing agreement

22
Sep '05

Jennifer Lopez

Leading provider of online products and services to U.S. Hispanics, Quepasa Corporation announced Wednesday a marketing agreement with the JLO by Jennifer Lopez brand holding Company, Sweetface Fashion.

"In a similar way to how Quepasa pioneered the Hispanic Internet on a national level in the United States during the late 90's, Jennifer Lopez started the trend of celebrity fashion brands in 2001," said Jeffrey Peterson, Quepasa Chairman and Founder. "This is a perfect example of how the strong Quepasa brand can be leveraged in an online product launch to a new audience."

In April 2001, Jennifer Lopez joined forces with Andy Hilfiger to form the JLO brand holding company, Sweetface Fashion Company. Under the Sweetface umbrella, Jennifer and Andy have created a complete lifestyle brand with 11 different product categories and including Girls, Swimwear, Fragrances (Glow by JLO, Still Jennifer Lopez, Body Glow by JLO, Miami Glow), Eyewear, Jewelry, Hats, Gloves, and Scarves, Outerwear, Handbags, Lingerie, Watches and Footwear.

In July 2002, Sweetface began international distribution to Canada and Central America and in June 2004, Sweetface partnered with Crocus International to open the first JLO boutique in the Crocus Mall in Russia. In February 2005, at Olympus Fashion Week in NYC, Jennifer Lopez and Andy Hilfiger showcased their JLO and Sweetface collections for Fall/Holiday 05. Following the response they received during Fashion Week, the new women's contemporary brand, Sweetface, was shown to retailers in June and will hit stores in October of this year.