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Thorlo Inc develops new system for avid fitness walkers

Sep '05
Leading manufacturer of sport and activity-specific sock products Thorlo Inc has developed a new system designed especially for avid fitness walkers.

The Thorlos Exercise Walking System uniquely protects the walker's foot through three distinct components. Designed to work together integrally, this sock, foot bed and shoe combination produces unprecedented comfort, protection and support for adults serious about exercise walking. Each system comes complete with:

- A medium density sock product that provides an outstanding fit (the System comes with 4 pairs) a retail value of $60.

- A specially designed pair of footbeds (the THOR-LO-THOTIC) that provides support and energizes the walking gait - a retail value of $50.

- A pair of leather shoes that are lightweight and require no break-in period - a retail value of $140+.

A test of adults who walk at least thirty minutes, three times a week, reported that the Thorlos Exercise Walking System provided such a positive comfort experience that they were encouraged to walk longer and more frequently - an important benefit for long-term health and well being.

'The positive reports from their test consumers support their belief that the Thorlos Exercise Walking System can improve the walking experience,' shares Jim Throneburg, Thorlo Chairman of the Board. 'In fact, they are so confident in the System that they offer a 30-day, money back guarantee. And, to their knowledge, this has notbeen done by any other shoe company.'

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