Home / Knowledge / News / Fashion / Mr Uli Becker as President & CEO of Reebok brand
Mr Uli Becker as President & CEO of Reebok brand
Mar '08
adidas AG has appointed Uli Becker as President and CEO of the Reebok brand. Uli Becker, currently Chief Marketing Officer of Reebok, will succeed Paul Harrington, effective April 1st, 2008. Uli Becker will report into Herbert Hainer, CEO and Chairman of the Executive Board, adidas AG.

After almost 12 successful years at Reebok, including more than two years as President and CEO, Paul Harrington has decided to resign from his post. He will relocate to California to pursue new career and business opportunities there.

“We would like to thank Paul Harrington for his leadership and the many contributions he has made to the success of Reebok over the last twelve years. He played an instrumental role in managing the integration of Reebok into our Group and laid the foundations for the repositioning of the Reebok brand world-wide.

We wish him all the best for his future”, said Herbert Hainer, Chairman and CEO of the Executive Board, adidas AG. “Uli Becker's proven leadership and global marketing expertise make him uniquely qualified to take the revitalisation of the Reebok brand to the next level, both internationally and in the US.”

Uli Becker is Chief Marketing Officer of the Reebok brand since May 2006. In this position, he oversees the Reebok Global Marketing Group, which includes product, sport and entertainment marketing. Prior to this role, Uli Becker was Head of Global Brand Marketing of the adidas brand and Managing Director of adidasInternational B.V. in Amsterdam from 2002 to 2006.

Under his leadership, adidas became one of the most awarded brands in the creative world including being named “Advertiser of the Year” by the prestigious Cannes Festival in 2006. Uli began his career at adidas in 1990. He then held subsequently various marketing, product and business development roles.

adidas Group

Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Sonia Agarwal, Whitenife

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search