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CPLE to distribute fashion label JOHN RICHMOND, Greater China
Mar '08
China Premium Lifestyle Enterprise Inc announced that, in celebration of the first launch in Hong Kong of the much-anticipated fashion label, JOHN RICHMOND, the brand has kicked off its launch campaign with the 'Grand Opening' of the first RICHMOND Boutique carrying the label's second line, Richmond X.

The event was held at the RICHMOND Boutique, located in Hong Kong's fashionable "Harbour City" Shopping Complex, on the 24th of January, with the theme of 'Rock 'N Style' followed by a special fashion parade.

Mr. John Richmond was born in England. He worked with internationally recognized brands like Emporio Armani, Joseph Tricot and Fiorucci before developing his own three collections: main line JOHN RICHMOND; casual line RICHMOND X; and denim line RICHMOND Denim. He is dedicated to fashion but also loves music.

His creations, which fully reflect his passion for music and combine street art with glamour and fashion, quickly gained popularity amongst cult supporters and music lovers. In merely ten years, his brand has become one of the most recognized fashion brands in Europe.

Located inside Harbour City, a focal point for the retailing of upscale brands in Hong Kong, the new store mainly carries the RICHMOND-X label and is designed according to the brand's concept of turning British rock into fashion elements.

Cool yet avant-garde, the store is decorated in a black tone with the pictures of famous rock stars as a collage-like feature wall. Apart from the Harbour City Boutique, the brand will also set up a JOHN RICHMOND flagship store in Causeway Bay, Hong Kong Island, this April. Mr. John Richmond will come to Hong Kong to inaugurate the store in person.

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