Interviews
Fine jewelry unveils new look with Bridget Moynahan
11 Mar '08
2 min read
US-based fine jewelry company, Diamonair brings their classic brand to a new level of modern elegance with model/actress Bridget Moynahan. The marketing campaign honors Diamonair's 40-year-old tradition, while offering a nod to iconic Hollywood glamour.
According to Kareem Sethi, CEO of Streetwise Capital Partners Inc, the investment group behind the brand, "Bridget was a natural choice for the campaign. Her beauty transcends time, evoking memories of Fellini films and paying tribute to Diamonair's history and revival."
The imagery, shot by famed photographer Wayne Maser, is modern and glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site at Smashbox Studios in Los Angeles, the photos are dramatic and intense. Black-and-white shots complimented by partnering shots in color showcase the brilliant, rich hues of the jewels.
Each piece, crafted of fine metal including 14ct gold and platinum pops on the page. A black, bauble ring surrounded in pave cubic zirconia in a sterling silver setting reflects light brilliantly.
A bezel cut, cubic zirconia by-the-yard, sterling chain adds a touch of modern sophistication, while black, pave cubic zirconia create drama.
Gold, canary, and champagne square cut stones set between marquis cubic zirconia create a drop necklace that dazzles in sterling silver.
As pioneers of the simulated diamond, Diamonair is constantly moving forward while honoring their original commitment to making women feel beautiful with innovative, stylish jewelry.
The company is best known for creating a replica of a diamond for Elizabeth Taylor to wear in her travels, a gift to her from Sir Richard Burton. Diamonair is available nationwide at Saks Fifth Avenue stores or on-line at diamonair.com.
According to Kareem Sethi, CEO of Streetwise Capital Partners Inc, the investment group behind the brand, "Bridget was a natural choice for the campaign. Her beauty transcends time, evoking memories of Fellini films and paying tribute to Diamonair's history and revival."
The imagery, shot by famed photographer Wayne Maser, is modern and glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site at Smashbox Studios in Los Angeles, the photos are dramatic and intense. Black-and-white shots complimented by partnering shots in color showcase the brilliant, rich hues of the jewels.
Each piece, crafted of fine metal including 14ct gold and platinum pops on the page. A black, bauble ring surrounded in pave cubic zirconia in a sterling silver setting reflects light brilliantly.
A bezel cut, cubic zirconia by-the-yard, sterling chain adds a touch of modern sophistication, while black, pave cubic zirconia create drama.
Gold, canary, and champagne square cut stones set between marquis cubic zirconia create a drop necklace that dazzles in sterling silver.
As pioneers of the simulated diamond, Diamonair is constantly moving forward while honoring their original commitment to making women feel beautiful with innovative, stylish jewelry.
The company is best known for creating a replica of a diamond for Elizabeth Taylor to wear in her travels, a gift to her from Sir Richard Burton. Diamonair is available nationwide at Saks Fifth Avenue stores or on-line at diamonair.com.
Diamonair
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