Home / Knowledge / News / Fashion / Timex teams up with VoloMedia for ads campaign on Podrunner
Timex teams up with VoloMedia for ads campaign on Podrunner
Mar '08
VoloMedia (formerly Podbridge), the leading provider of advertising, metrics, and reporting solutions for downloadable media, announced that Timex, a leader in outdoor and sports-performance timepieces, has kicked off a new podcast advertising campaign on Podrunner, the award winning weekly series of fixed-BPM (beats per minute) dance music mixes by Los Angeles DJ Steve Boyett.

As part of the campaign, Timex will produce a series of 15- and 30-second ads featuring the Timex Ironman iControl, a functionally advanced sports watch that wirelessly operates Apple's iPod, targeting 18- 35-year-old men and women who listen to high-energy music during their workouts. The campaign is now live and will continue to run for six months.

Athletes can access Podrunner, as well as a variety of free training tools and content at www.TimexTrainer.com, an online destination hosted by legendary Ironman Dave Scott, world class endurance coach Gale Bernhardt and the Timex Multisport Team, a group of elite endurance athletes and Timex Ironman brand ambassadors who passionately serve the performance sports community.

“Podrunner's unique and widely popular podcasts are a perfect fit for iControl,” says Heberto Calves, vice president of sports marketing at Timex. “Combined with VoloMedia's powerful advertising-insertion and performance measurement products, this campaign allows Timex to take full advantage of this exciting medium and reach our audience in new ways.”

Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

Courtesy: Industree Skill Transform

Textiles | On 26th Sep 2018

Industree helps weavers enhance design capabilities

Industree Skill Transform Pvt Ltd (ISTPL) is a skill development...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search