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Timex teams up with VoloMedia for ads campaign on Podrunner
11
Mar '08
VoloMedia (formerly Podbridge), the leading provider of advertising, metrics, and reporting solutions for downloadable media, announced that Timex, a leader in outdoor and sports-performance timepieces, has kicked off a new podcast advertising campaign on Podrunner, the award winning weekly series of fixed-BPM (beats per minute) dance music mixes by Los Angeles DJ Steve Boyett.

As part of the campaign, Timex will produce a series of 15- and 30-second ads featuring the Timex Ironman iControl, a functionally advanced sports watch that wirelessly operates Apple's iPod, targeting 18- 35-year-old men and women who listen to high-energy music during their workouts. The campaign is now live and will continue to run for six months.

Athletes can access Podrunner, as well as a variety of free training tools and content at www.TimexTrainer.com, an online destination hosted by legendary Ironman Dave Scott, world class endurance coach Gale Bernhardt and the Timex Multisport Team, a group of elite endurance athletes and Timex Ironman brand ambassadors who passionately serve the performance sports community.

“Podrunner's unique and widely popular podcasts are a perfect fit for iControl,” says Heberto Calves, vice president of sports marketing at Timex. “Combined with VoloMedia's powerful advertising-insertion and performance measurement products, this campaign allows Timex to take full advantage of this exciting medium and reach our audience in new ways.”


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