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'The Question 3' from Reebok in honour of Allen Iverson
Mar '08
Basketball fans can now take their love for Allen Iverson to the next level by designing their own version of his signature Reebok sneaker, The Question 3.

Reebok has launched The Question 3 on Reebok's RBKCUSTOM.COM, the site which allows consumers to customize and buy their own 'designer' Reebok footwear. To coincide with this launch, throughout March more than 20 Reebok athletes in the NBA will wear the Question 3 in their team colors, including Baron Davis, Jamal Crawford and Jason Terry.

The Question 3 was chosen as the first sports performance shoe to be featured on RBKCUSTOM.COM in honor of the legendary Allen Iverson and what he has meant to the Reebok brand. As fans see various color iterations of the Question 3 on their favorite NBA players in the coming days, they can then go to the site and use that inspiration to design their own style of Iverson's signature shoe.

“Iverson embodies personal attitude and style, so who better from our Reebok stable of athletes to have their shoe up on RBKCUSTOM.COM than Allen,” said Todd Krinsky, VP of Sports and Entertainment Marketing for Reebok. “Fans will now have the opportunity to showcase their own attitude on the court by designing their own version of the Question 3.”

RBKCUSTOM.COM allows fans to customize every inch of shoe to reflect their own personal style, including colors, materials and textures on everything from the heel clips to the lace eyelets and sole types. Shoes can be personalized with the wearer's name on the back heel.

The site is quick and easy to use. The design process is instantaneous. Customized shoe designs can be saved in a virtual closet and shared with friends via email links. Once ordered, consumers will receive their new shoes in just 7-10 days.

Reebok International Ltd

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