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Chesney & Dyvaun to appear in Lord & Taylor Spring Campaign
11 Mar '08
2 min read
Besides the opportunity to initiate a career in modeling by participating in the Lord and Taylor campaign, Ms. Chesney, a student at La Salle College in Boston, Massachusetts, and Mr. Clark, who attends Hampton University in Hampton, Virginia, also won a $1000 Lord and Taylor shopping spree. Each of the ten finalists received a $500 Lord and Taylor shopping spree.
Aimed to modernize the store's image while celebrating its 181-year-old heritage, Lord and Taylor's branding campaign debuted last Fall, showcasing the results of the four year repositioning effort spearheaded by Jane Elfers, Lord and Taylor's President and Chief Executive Officer.
Lord and Taylor has created a buzz in the fashion industry by demonstrating its commitment to upgrading merchandise assortments, in-store services and amenities, brand packaging and the total overhaul of its media mix.
Aimed to modernize the store's image while celebrating its 181-year-old heritage, Lord and Taylor's branding campaign debuted last Fall, showcasing the results of the four year repositioning effort spearheaded by Jane Elfers, Lord and Taylor's President and Chief Executive Officer.
Lord and Taylor has created a buzz in the fashion industry by demonstrating its commitment to upgrading merchandise assortments, in-store services and amenities, brand packaging and the total overhaul of its media mix.
Lord and Taylor
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