Home / Knowledge / News / Fashion / Kmart Style Showoff contest web site goes online
Kmart Style Showoff contest web site goes online
11
Mar '08
Kmart announced that the Style Showoff contest web site, Kmart.com/style is now live! The site is kicking off Kmart's nationwide search for the country's next style guru to serve as a fashion ambassador for the brand.

Customers wishing to show off their signature looks will be judged by a celebrity panel on both style and substance. Anyone 18 years or older can illustrate their fashion sense by uploading a photo of themselves in their uniquely created ensemble onto the web site.

Each uploaded image will require a brief style statement of 50 words or less, explaining the inspiration for their design. The contestant's creativity will be categorized and judged within four style segments: casual, classic, trendy or sporty.

"We are looking for someone with creativity and their own unique style," said Kiersten Geiger of Glamour Magazine. The winner's entry should really showcase the ambassador's ability to work with Kmart as they make the stores a fashion destination for mixing it up head-to-toe."

"Our signature at the design center is the ability to create fashions that are both original, trendy and fashion forward," adds Lisa Schultz, Executive Vice President of Apparel Design at Sears Holdings.

We believe this campaign will not only help cultivate talent, but also enhance our ability to tap into the creativity and design savvy that we know exists in the market."

The lucky (and stylish) customer will receive a once-in-a-lifetime chance to appear in Kmart's national advertising campaigns as well as spend a day working with the brand's private label designers in their Soho-based design center.


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search