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Kmart Style Showoff contest web site goes online
11 Mar '08
3 min read
Kmart announced that the Style Showoff contest web site, Kmart.com/style is now live! The site is kicking off Kmart's nationwide search for the country's next style guru to serve as a fashion ambassador for the brand.
Customers wishing to show off their signature looks will be judged by a celebrity panel on both style and substance. Anyone 18 years or older can illustrate their fashion sense by uploading a photo of themselves in their uniquely created ensemble onto the web site.
Each uploaded image will require a brief style statement of 50 words or less, explaining the inspiration for their design. The contestant's creativity will be categorized and judged within four style segments: casual, classic, trendy or sporty.
"We are looking for someone with creativity and their own unique style," said Kiersten Geiger of Glamour Magazine. The winner's entry should really showcase the ambassador's ability to work with Kmart as they make the stores a fashion destination for mixing it up head-to-toe."
"Our signature at the design center is the ability to create fashions that are both original, trendy and fashion forward," adds Lisa Schultz, Executive Vice President of Apparel Design at Sears Holdings.
We believe this campaign will not only help cultivate talent, but also enhance our ability to tap into the creativity and design savvy that we know exists in the market."
The lucky (and stylish) customer will receive a once-in-a-lifetime chance to appear in Kmart's national advertising campaigns as well as spend a day working with the brand's private label designers in their Soho-based design center.
Customers wishing to show off their signature looks will be judged by a celebrity panel on both style and substance. Anyone 18 years or older can illustrate their fashion sense by uploading a photo of themselves in their uniquely created ensemble onto the web site.
Each uploaded image will require a brief style statement of 50 words or less, explaining the inspiration for their design. The contestant's creativity will be categorized and judged within four style segments: casual, classic, trendy or sporty.
"We are looking for someone with creativity and their own unique style," said Kiersten Geiger of Glamour Magazine. The winner's entry should really showcase the ambassador's ability to work with Kmart as they make the stores a fashion destination for mixing it up head-to-toe."
"Our signature at the design center is the ability to create fashions that are both original, trendy and fashion forward," adds Lisa Schultz, Executive Vice President of Apparel Design at Sears Holdings.
We believe this campaign will not only help cultivate talent, but also enhance our ability to tap into the creativity and design savvy that we know exists in the market."
The lucky (and stylish) customer will receive a once-in-a-lifetime chance to appear in Kmart's national advertising campaigns as well as spend a day working with the brand's private label designers in their Soho-based design center.
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