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BeautyRiot to bring Wedding Day Hair Studio to Brides users

13 Mar '08
2 min read

Conde Nast's premier destination bridal website Brides.com now gives brides-to-be the ability to upload their photo and virtually "try on" five different wedding day hairstyles via the Brides.com Wedding Day Hair Studio.

In addition, women can also experiment with the hairstyles of various celebrities including Jennifer Aniston, Jessica Simpson, Jessica Alba, Hillary Duff and Beyonce Knowles.

Brides.com's Wedding Day Hair Studio can be found at Brides.com/hair and coincides with the release of the April-May issue of Modern Bride, which has a companion hairstyle story featuring the five wedding day styles brides-to-be can have fun trying on-online.

Susan Rerat, Vice President of Brides.com, said, "We're excited about this partnership with BeautyRiot.com to bring the Wedding Day Hair Studio to the Brides.com users. It's a great starting place for brides-to-be who are beginning to make beauty decisions for their wedding day."

Brides.com visitors can apply the chic, sexy low knot or the sleek side pony that rule the runways this spring to a photo of themselves, which can be easily uploaded.

Other style choices include a classic up-do and one with flower accents, a free and loose hairstyle and the popular "half-up, half- down" look.

Brides.com is a premiere bridal destination site, with over 1.2 million unique users every month and 60% year over year growth in traffic.

Brides.com's dedicated editorial team creates original content, develops interactive tools, cultivates an engaged community and provides an array of beautiful imagery and videos to empower the bride throughout her wedding planning process.

Brides.com commands a superior market position by aggregating content from the three national magazines Brides, Modern Bride, Elegant Bride and 16 local bridal magazines.

Brides.com

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