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NY-based Robert Graham announces Benelux expansion

19
Mar '08
Robert Graham, the "American Eclectic" Men's & Women's Designer Sportswear Collection, announces the official launch of its European expansion in Benelux (Belgium, The Netherlands, Luxembourg).

The company has signed a 3-year deal with Belgium based Abelga b.v.b.a. and is operated by owner Axel Van Bruggen. The first season offering commenced with the Autumn/Fall 2008 collection and will be in stores by July 2008. The collections will be available to the top better stores (a limited exclusive range) in the Benelux region.

Robert Graham is a luxury designer brand based in New York and has been in operation for seven years. Founder and Designer Robert Stock continues to reinvent the sportswear business where true retail success is prominent.

Retail distribution consists of the top luxury retailers including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Fred Segal, Mark Shale and 750 of the top U.S. specialty stores including all of the Forum Group stores.

"The Benelux distributorship stands as a major step forward in developing the Robert Graham brand. We are experiencing notable double-digit growth domestically and foresee the same in Europe," said Neal Kusnetz, President of Robert Graham.

"Robert Graham is a way of life. Men and women become instant fans of the brand because each piece has a unique style and personality.

For many owning more than one Robert Graham shirt becomes an addiction," said Abelga owner and operator Axel Van Bruggen. "I know that once our consumers see the clothes, they too will become buyers."


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