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Ray-Ban & Levi's to host NEVER HIDE lounge

Mar '08
Two legendary American brands, Ray-Ban and Levi's, came together to take part in one of Austin, Texas's biggest music festivals of the year.

Ray-Ban and Levi's, along with Fader Magazine, have created the ultimate rock & roll experience with the Ray-Ban NEVER HIDE lounge at "The Fader/Levi's Fort."

Ray-Ban unveiled their new promotional concept, The NEVER HIDE Confession Booth at the Fort and on Main Street in Austin, where festival-goers have the opportunity to confess their indiscretions, while enjoying live music and entertainment.

They also created a Ray-Ban pop-up retail Shop, where all proceeds will go to the Give the Gift of Sight Foundation a family of charitable programs providing free vision care and eyewear to underprivileged individuals in North America and in developing countries around the world.

Ray-Ban partnered with Levi brand to host The NEVER HIDE lounge in The Fader Fort. On Friday March 14th at 5:01 pm, they co-hosted the 501 Happy Hour creating an outdoor Ray-Ban photo studio, shooting attendees at The Fort wearing customized Wayfarers that were designed by artists at The Fort.

Over 1500 images were shot at the photo studio and will be used to create an advertorial with Fader Magazine. Ray-Ban's continued its roles as an influencer and supporter of music and culture by sponsoring the very first "Punk Is Dead, Punk is Everything" Book Signing with author and Punk legend Bryan Ray Turcotte.

Ray-Ban commissioned artwork featured on t-shirts and displayed in the NEVER HIDE lounge from legendary punk artists Bryan Ray, Richard Sanchez and Mark McCoy.


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