Home / Knowledge / News / Fashion / Ray-Ban & Levi's to host NEVER HIDE lounge

Ray-Ban & Levi's to host NEVER HIDE lounge

20
Mar '08
Two legendary American brands, Ray-Ban and Levi's, came together to take part in one of Austin, Texas's biggest music festivals of the year.

Ray-Ban and Levi's, along with Fader Magazine, have created the ultimate rock & roll experience with the Ray-Ban NEVER HIDE lounge at "The Fader/Levi's Fort."

Ray-Ban unveiled their new promotional concept, The NEVER HIDE Confession Booth at the Fort and on Main Street in Austin, where festival-goers have the opportunity to confess their indiscretions, while enjoying live music and entertainment.

They also created a Ray-Ban pop-up retail Shop, where all proceeds will go to the Give the Gift of Sight Foundation a family of charitable programs providing free vision care and eyewear to underprivileged individuals in North America and in developing countries around the world.

Ray-Ban partnered with Levi brand to host The NEVER HIDE lounge in The Fader Fort. On Friday March 14th at 5:01 pm, they co-hosted the 501 Happy Hour creating an outdoor Ray-Ban photo studio, shooting attendees at The Fort wearing customized Wayfarers that were designed by artists at The Fort.

Over 1500 images were shot at the photo studio and will be used to create an advertorial with Fader Magazine. Ray-Ban's continued its roles as an influencer and supporter of music and culture by sponsoring the very first "Punk Is Dead, Punk is Everything" Book Signing with author and Punk legend Bryan Ray Turcotte.

Ray-Ban commissioned artwork featured on t-shirts and displayed in the NEVER HIDE lounge from legendary punk artists Bryan Ray, Richard Sanchez and Mark McCoy.

Ray-Ban


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search