• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Footwear brand Aokang to build up a 'Shoes Wal-Mart'

26 Mar '08
3 min read

With a business area of over 1,000m2, this store gathered Aokang's leather goods and five brands of shoes, Aokang, Kanglong, Meirie's, Honghuoniao and VALLEVERDE, which was a hit in the industry.

"The competition now lies in the capacity of standard management, terminal control and resource integration,¡¡À expressed by Zhentao WANG on many occasions. In fact they are just Aokang's three major strategies in its transformation. The "Wal-Mart + KFC" marketing mode is just a way of "shoes supermarket + chain franchise" by integrating resources fully, which is right in conformity with Zhentao WANG's operational concept as well.

It's known that 2008 is the year of Olympics for China and also the 10th year of its original chain franchise mode in China for Aokang Group. From manufacturer alliance to chain franchise, from chain franchise to collection space, and from collection space to shopping mall, the past ten years has witnessed the constant innovation of Aokang's marketing mode and also the pioneer role it has played in the shoes industry.

So far Aokang has had a well-developed franchise chain operation system and a franchise chain network all over China, making its unique core competence.

Zhenquan WANG added that Aokang will integrate the Olympic culture fully to improve the added values of its products and the service level of its franchise stores as the leather goods supplier of the 2008 Beijing Olympic Games. It'll intensify effortsin product R&D to adopt the "breathable" "nano" material and integrate Olympic elements into its product design, thus really leading China's shoes industry out of this winter.

Aokang Group

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search