New Beleaf Tote makes statement with ecofashion on Earth Day
26 Mar '08
2 min read
Beleaf's annual donations are directed to the Consolidated Graphics Division of American Forests which focuses on reducing deforestation caused by the design and printing industry due to increased paper consumption.
The bag features the Beleaf logo, along with a free-flowing design of a butterfly pattern made from repeated Beleaf logos. The butterflies communicate evolution and a sense of change.
Additionally, the colors of a butterfly's wings are made to match their surroundings because the environment naturally provides its inhabitants with protection, as well as nourishment and sustainability. That is the premise behind Beleaf: in order to achieve balance, and ensure the planet's future, we must do the same for our environment.