Grendene gross revenue 10% higher in Q4 2007

26 Mar '08

3 min read

A major highlight was the “Only Ipanema has anatomics” campaign in Africa, emphasizing functionality and comfort this campaign won consumers' sympathy and its signature tune became a well known jingle.

Also important were two international events with Gisele Bündchen: Madrid in March, Melbourne in October. In the masculine segment the major highlight was the launch of the new Speedo brand, licensed by Grendene, presenting a differentiated product with advanced design and innovative technology: the Hidrofast System sole and the Speedo Dry Toe sandal.

A new portfolio of colors for the Mormaii Gamboa product line and brand took full advantage of the summer. The On the Mormaii Wave promotional campaign for store owners, begun in 2006, continued into February 2007, distributing more than 1,500 prizes – including 50 motorbikes, glasses, watches, trainers and backpacks – assessed on sales performance, to incentivate retailers' salesmen.

Grendene's fundamentals continue to be strong: superior quality and design, very large scale, and a production process with proprietary technology that enables it to achieve greater product efficiency in its sector, worldwide.

These competitive advantages, so far unequaled by any competition, are attenuated in the international market by the adverse exchange rate, which has been a burden for the whole sector. Grendene continues to be confident in relation to 2008, and estimating good sales revenue and volume performance.

Grendene SA

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