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Reliance textile brand relaunches exclusive showrooms in Cochin

27
Mar '08

Vimal, the flagship textile brand of Reliance Industries Limited, opened its first exclusive retail store at MG Road in Cochin.

The first Indian textile brand that ruled the hearts of millions is back with contemporary products that will appeal to the consumers and offer contemporary shopping experience. The redesigned Vimal showrooms reflect the bold new spirit of Vimal, along with its brand new identity.

An international retail design and architecture expert was involved in this redesign of the Vimal exclusive showrooms to ensure that the showrooms were designed on the lines of international retail centres in a modern, trendy and contemporary way.

The new décor, designs and layouts of the Vimal showrooms will offer a never-before retailing experience to customers. In addition to premium and innovative products at delightful prices, Vimal will offer its customers premium shopping experiences and enhanced facilities, such as custom tailoring and styling – through these newly redesigned Vimal exclusive stores.

These Vimal showrooms will now offer not just the latest fabric collections for premium menswear, but also the Vimal range of men's apparel – shirts, trousers, suits and jackets.

This apparel would be available under three sub-brands, which will appeal to different sections of the male audience, as follows:
1. Vimal Red – As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.

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