British Columbia Fashion Week goes public

27 Mar '08

3 min read

One of the most anticipated highlights of the BC Fashion Week Fall 2008 schedule of events will be the 2nd edition of the specially designed Generation Next show that will feature three finalists of the best up and coming Canadian designers.

The selected Generation Next finalists will be featured in a composite show presented during BC Fashion Week, where a final selection will be made and the enviable top prize of Generation Next Designer for Fall/Winter 2008 will be named.

The winner will receive a full package tailored to foster the fledgling designer: a sponsored fashion show, financial and marketing plans, public relations services, an editorial in a leading industry magazine, and more.

The Generation Next finalist show, presented in collaboration with Fashion High and Portobello West, will be held Thursday, April 3rd at 5:30 p.m. Finalists Carny Love by Christie Clayton of Vancouver, Lara Presber of Calgary and Marcy Ross for Morena Clothing of Victoria, will be proudly representing their home cities in a truly western Canada event.

Popular again this season will also be the “Dress Local” pre-show to be held starting at 4:30 p.m. Audience members are encouraged to wear Canadian designs for an opportunity to win prizes, in support of Canadian labels.

“Becoming a successful designer is a daunting proposition when you are starting out and we have an obligation as members of an active and healthy industry to mentor, nurture and encourage those new to the business - to become stronger,” states Vladimir Markovich, Creative Director BC Fashion Week.

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