Talbots to cut costs, focus on merchandise assortments

02 Apr '08

3 min read

Five Key Growth Platforms:
Recognizing the opportunity to build on Talbots brand close-in concepts, which include Womans, Accessories & Shoes and Collection, the Company also plans to drive growth through penetration of Premium Outlets and restoring profitability at J. Jill.

1. Talbots Womans - Talbots plans to increase its penetration by adding approximately 35 new Talbots Womans stores over the next 5 years. It will also pilot a new "Boutique" concept, which will offer a fuller assortment within Talbots Misses stores. In addition, Talbots will invest in prospecting and marketing programs that emphasize its ability to outfit all women, regardless of size.

2. Talbots Accessories & Shoes - Talbots sees significant potential to drive higher Accessories penetration, which has historically delivered steady growth and healthy margins. The Talbots brand will selectively increase inventory levels based on apparel volume and develop cohesive accessory statements to enhance apparel product lines. Talbots brand intends to dramatically tighten its shoe assortment and provide an edited selection that will also more directly complement its merchandise.

3. Talbots Collection - Talbots will clearly differentiate its Collection offering, while targeting the core Talbots brand customer. It will look to improve the concept's gross margin through better sourcing and appropriate pricing. Talbots will look to drive stronger sales by offering Collection more broadly and enhancing promotions.

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