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Designer Moore launches eco-conscious 'Froote Jewelry' line

02
Apr '08
The Tudor line is inspired by glamour and regal traditions that embody celebration. Using powerful, playful and colorful stones like amethyst, rainbow shades of tourmaline and blue topaz, both round and pointed designs are meant to awaken passion, spiritual growth and psychic insight.

Moore's past clients have included Cindy Crawford, Prince, Sheryl Crow and Lenny Kravitz. Various celebrities were able to preview the Froote Jewelry line, including Bai Ling, Kristin Cavallari and Loretta Divine. Actress Julia Verdin says Froote Jewelry is, "Special and unique and the perfect way to add glamour to an outfit, very eye-catching and original, perfect for glam red carpet functions."

Moore applies an eco-conscious ethic to her businesses by utilizing eco-friendly materials. In addition to recycling/resetting old stones, Moore reuses metal bits and scraps to avoid waste. Froote Jewelry uses recycled or recyclable materials for its packaging, and Moore creates its printed materials using soy-based inks and recycled paper.

Moore constantly searches for manufacturers who comply with Fair Trade and sound human conditions, working exclusively with vendors whose stones are untreated by heat or radiation.

"I am excited to share my awareness of working with untreated stones. We will continue using these beautiful gems to create pieces that celebrate the magic and beauty of our precious planet," says Moore, who donates her jewelry to raise money for causes like Autism Care & Treatment Today! Although there are no regulations or guidelines currently used by the Nuclear Regulatory Commission, standards for stones entering the US are becoming increasingly stringent.

Environmentally conscious actress Dominika Wolski, the face of Froote Jewelry, traveled to Mozambique to visit the set of "Blood Diamond," at the invitation of director Ed Zwick. She has worn Froote Jewelry on several red carpets and she wears Froote Jewelry in her lead role on the TV series "Jpod," in the film "The Vanquisher," and in the upcoming film "The Yearning."

Froote Jewelry


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