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Innerwear marketer to support the performing arts

02
Apr '08
Hanesbrands Inc announced that it has pledged $2 million to The Arts Council of Winston-Salem and Forsyth County to build a new performing arts theatre adjacent to the historic Sawtooth Building in downtown Winston-Salem.

The gift for the 300-seat facility, which will be named Hanesbrands Theatre, also kicked off the public announcement of The Arts Council's $26 million capital fundraising campaign that will be used to transform the Sawtooth Building into a Downtown Center for the Arts and create an endowment to sustain it.

"Hanesbrands is proud to support the performing arts. Our company is a major charitable giver in the community, and our employees have a long history of supporting Arts Council programs," said Hanesbrands Chief Executive Officer Richard A. Noll, who presented a ceremonial check at the announcement ceremony on behalf of the company's 3,400 employees in Winston-Salem and Forsyth County.

Hanesbrands announced the gift at an Arts Council news conference attended by a broad cross section of the arts community, as well as local government and civic leaders. The kick-off featured the unveiling of artist renderings of the Downtown Center for the Arts and Hanesbrands Theatre.

"Through our annual Arts Council fundraising campaign, our employees have made our company the top corporate contributor locally in terms of employee-based giving," Noll said. "We are delighted to be able to add to our employees' generosity by making this pledge to bring us to the $2 million mark and allow construction of the new theatre."


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