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Under Armour to sponsor IWLCA's National Coaches Poll

Apr '08
Under Armour Inc and the Intercollegiate Women's Lacrosse Coaches Association Inc (IWLCA) announced a comprehensive five-year partnership.

As part of the partnership, the IWLCA named Under Armour as their primary corporate sponsor and exclusive athletic product supplier.

Under Armour, a leader in performance apparel and footwear, will be integrated into all facets of the IWLCA's major initiatives including tournaments, academic awards, NCAA polls and coaches' clinics.

The Brand has become the official title sponsor for the Champions Cup, North-South Game and Capital Cup. In addition to on-field sponsorships and presence, Under Armour is the new title sponsor for the IWLCA's National Coaches Poll, and presenting sponsor of the Annual Coaches Meeting and Clinic.

"Since our inception, supporting the growth of women's lacrosse has been an integral anchor-point for our Brand," said Tori Hanna, Director of Women's, Sports Marketing.

"We look forward to taking women's college acrosse to new levels by combining our proven innovation in integrated marketing with the IWLCA's dedication to promoting the game of lacrosse and the education of its coaches."

The partnership also highlights Under Armour and the IWLCA's off-field commitment to college women's lacrosse players.

Through the IWLCA-Under Armour Academic Honor Roll Team and the IWLCA-Under Armour Academic Merit Squad Team, student-athletes will be recognized for their academic accomplishments and outstanding volunteer service in their communities.

"We're honored to partner with Under Armour and have tremendous respect for the brand's on-field authenticity in college women's lacrosse," said Danie Caro, President, IWLCA.

"Under Armour's leading innovation in performance apparel and footwear reflects a cutting-edge brand equipped to create unique marketing opportunities that will generate unprecedented exposure for the IWLCA and our mission."

Under Armour Inc

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