Home / Knowledge / News / Fashion / Nightwear brand Undercolors opens 3 Gloss stores
Nightwear brand Undercolors opens 3 Gloss stores
05
Apr '08
Undercolors – the Benetton Group's underwear, beachwear and nightwear brand – opens tomorrow three new important stores in Milan, Palermo and Taormina. These new locations confirm the fast growing pace of the brand, which in the past months has opened its doors in the most important Italian and European cities, with a style enhancing the brand identity.

Palermo, in particular, hosts one of the largest Undercolors in the world: 7 windows for the most complete display of the whole Undercolors range. In Milan the brand opens in Corso Buenos Aires, reknown shopping area. Glossy restyling for Taormina store in Santa Caterina square, the most striking square of the town.

New markets where Undercolors is concentrating future expansion are India and Eastern Europe. Undercolors turnover grew by 12% in 2007. Its international expansion will continue with 30 more new stores in the Spring Summer 2008, some of which with large surfaces, like Palermo for example, to offer the whole range of the brand.

Gloss, Undercolors' brand-new store concept, uses colours, forms and fittings to highlight the brand's more sophisticated, feminine identity and seduces customers with an inviting environment and a warmer, more personalized atmosphere. With this new store layout Undercolors' two lines are instantly distinguishable.

Fun, the ironic line designed for those who prefer colourful, light-hearted underwear, looks its best against a glossy white background. Charme, the Clean Sensuality line for women who seek simple seductiveness, stands out against glossy grey walls. The shop windows have modular-panels making it simple to adapt product to space, showing off both to best effect.

Benetton Group


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search