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ANZFW announces internal restructure

07
Apr '08
Air New Zealand Fashion Week (ANZFW) has announced its new PR team for 2008.

Managing Director Pieter Stewart, says the continued growth of media attention in ANZFW has led to the appointment of an in-house public relations consultant to respond to the numerous media inquiries.

Anna Jobsz will work from the fashion week offices several days each week, with Cathy Campbell Communications consulting to the account and running the media centre at the time of the event.

Impact PR who worked with ANZFW last year says this is an excellent move for the brand and joins Pieter Stewart in welcoming Anna to the role.

Impact PR's Director Fleur Revell-Devlin said it was a difficult decision: “ANZFW 2007 has been labelled the best ever by media and having generated media coverage in excess of $50 million we feel the brand will continue to strengthen its position as New Zealand's best loved fashion event in 2008.

Impact PR's commitment to its current client portfolio is such that we are unable to devote the significant resources required for this project in 2008”.

Anna runs Anna Jobsz PR & Events, a Public Relations and Events company which also consults to other accounts such as AUT University, Green Carbon, Groove in the Park, Rhythm & Vines, Style Christchurch and the Auckland International Boat Show.

“I'm excited to move into the role of Public Relations Manager for Air New Zealand Fashion Week 2008 and I hope that beingon site at the Fashion Week office will further support Pieter and her team to effectively manage publicity and PR initiatives,” says Anna Jobsz.


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