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Nike launches lightest and strongest basketball shoe ever
08 Apr '08
2 min read
"The Nike Hyperdunk is extremely lightweight, strong and responsive to give a real advantage on court," said Kobe.
The competition in Beijing will provide Nike with a global stage to capitalize on the momentum and brand leadership that the company has firmly established in China. The introduction of the Nike Hyperdunk and other Beijing-related innovations are powerful platforms for Nike to reinforce its number one position as the leading sports brand in China.
Today China represents Nike's largest sourcing country and is its largest business outside of the United States with revenues having just surpassed $1 billion for the trailing 12 months.
The Hyperdunk combines two new Nike innovations: Flywire technology and Lunarlite foam. Flywire redefines footwear construction, shaving off weight and adding strength, allowing athletes to be lighter on their feet and faster on the track and on the court. Lunarlite foam features a unique cell structure making it lightweight and ultra responsive as a cushioning system.
The competition in Beijing will provide Nike with a global stage to capitalize on the momentum and brand leadership that the company has firmly established in China. The introduction of the Nike Hyperdunk and other Beijing-related innovations are powerful platforms for Nike to reinforce its number one position as the leading sports brand in China.
Today China represents Nike's largest sourcing country and is its largest business outside of the United States with revenues having just surpassed $1 billion for the trailing 12 months.
The Hyperdunk combines two new Nike innovations: Flywire technology and Lunarlite foam. Flywire redefines footwear construction, shaving off weight and adding strength, allowing athletes to be lighter on their feet and faster on the track and on the court. Lunarlite foam features a unique cell structure making it lightweight and ultra responsive as a cushioning system.
Nike Inc
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