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Azara & Virtues to debut at Miami fashion week

Apr '08
Ashish, Viral and Vikrant of Virtues, the trio based in Ahmedabad, made their second innings on the WIFW runway. Their designs have a strong element of India. Indian heritage and vintage textile inspires the team, as their collections revive dying Indian craft traditions by fusing them with Western design.

A graduate from NIFT, Viral has interned with Christian Dior, while Ashish has done his MBA from Australia and Vikrant looks into the business model of their collection.

Commenting about their participation at the Miami Fashion Week Ashish, Viral and Vikrant said, “We are extremely excited about our participation at the Miami Fashion Week through FDCI."

Rathi Vinay Jha, Director General, FDCI said, “I am delighted that more and more fashion designers are gaining recognition in the international market."

Sumeet Nair, Executive Director, FDCI said, “As the apex fashion body, our aim is to constantly create new opportunities for Indian designers as well as facilitate their participation at international platforms."

Manish Arora, Anamika Khanna, Phalguni and Shane Peacock have also showcased their collection at the Miami Fashion Week. A five-day series of fashion shows and educational seminars, the Miami Fashion Week brings together a gamut of promising and reputed designers from across the globe.

Fashion Design Council of India

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