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Reliance footprint ties up with Pavers of UK

09 Apr '08
3 min read

Pavers commenced its operations in 1971 in UK, and has crossed sales of USD 150 million. It is UK's fastest growing footwear brand with offerings for both men& women and will debut in India with its own brand and Flyflot, an Italian Fashion brand.

The Pavers and Flyflot range of Footwear will be targeted at fashion and value conscious Indian consumers and will be available at all Reliance Footprint outlets across India.

Reliance Footprint also offers other renowned brands from Europe and America across various categories suited for the entire family”. For Men's there are Geox,, Ecco, Josef Seibel, Rockport, Hush Puppies, Florsheim, Lee Cooper and Clarks to name a few.

Women have the largest number of brands and assortments to choose from namely Azaleia, Lee Cooper, Clarks, Levis, Piccadilly, Dr Scholl's and more. For Kids Crocs and Disney are showcased.

The Sports Range showcases all the known brands in the country - Nike, Adidas, Reebok, Puma and Kappa from Italy among others. Reliance Footprint has also invested in its own private labels which are offered across the value-premium continuum namely, Mancini, Tosca & Viviana (Men, Women & Children) Pitter Patter a wholesome offering for infants and Tom Sawyer school footwear.

Reliance Footprint plans to have a pan India presence by opening over 35 such large specialty stores across metros and mini-metros within the next 12 months.

Reliance Retail Ltd.

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