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Under Armour to outfit the UTES football team

09
Apr '08
Under Armour Inc and The University of Utah announced a multi-faceted five-year partnership that designates Under Armour as the official performance apparel and footwear outfitter for the University of Utah football team.

Under Armour will supply Utah's football players, coaches and staff with its technologically advanced line of performance apparel, footwear and accessories. The Utes are the latest in a line of powerhouse FBS programs to form a partnership with Under Armour.

The brand has official outfitter relationships in The Atlantic Coast Conference, The Big 12, The Western Athletic Conference, and The Southeastern Conference, including agreements with Auburn University, University of Hawaii and the University of South Carolina.

"The University of Utah is a program committed to improving performance and we're excited to provide them with an undeniable on-field advantage through our latest innovations in footwear, uniform designs, fabrics and textiles," said Kevin Haley, Senior Vice President, Sports Marketing. "We look forward to our partnership helping the Utes reach new levels of success."

In addition to providing technologically advanced performance apparel and footwear, the partnership includes Under Armour marketing and promotional rights. Under Armour has incorporated coaches, facilities and former players from some of its other partnerships in its previous marketing and advertising campaigns, including "Protect This House" and "Click-Clack." Past commercials have featured Steve Spurrier (University of South Carolina), Ralph Friedgen (University of Maryland) and Tommy Tuberville (Auburn University).


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