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New jewelry line charms youth into AWEARness
Apr '08
In terms of economic power and influence the youth have it! According to the website Research Wiki, in the U.S., the urban youth market is comprised of more than 40 million consumers in the 15- to 24-year-old age group living in metropolitan areas with purchasing power exceeding $350 billion.

The total U.S. youth market is estimated to be $485 billion. Following the infamous words of singer Whitney Houston, "I believe the children are the future, teach them well and let them lead the way ... ", the Internet's premiere diamond jewelry retailer and, creator of A Cut Above diamonds, has launched a compelling and "personality rich" new line of diamond charms for youth-the AWEAR: Jewelry for Conscious Kids collection.

The AWEAR: Jewelry for Conscious Kids collection was developed by under its Dreams of Africa jewelry line in hopes of inspiring children, who dream of a better world, to work toward that goal by standing up for those children affected by illicit diamond trading in war-torn areas of the world.

With thought-provoking names such as Finding Hope, Tides of Change, Dreams of Africa and Progression, these versatile charms can be worn on a small chain or in various combinations on a charm bracelet.

Another special feature is that 25% of all proceeds from sales of the AWEAR: Jewelry for Conscious Kids collection will go to the World Centers of Compassion for Children International, a non-profit organization founded by Nobel Peace Prize Laureate Winner Betty Williams.

These donations will be used to support efforts to provide educational opportunities and build stability for those children who have been victimized by the illicit trade of conflict-diamonds.

"Our mission is to inspire compassion in the hearts of our youth and encourage them to take seriously matters of social and moral responsibility," remarks Debi Wexler, CEO, "These beautiful charms are a stylish way for them to spread the word and lead the charge."

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