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Nike sponsors Bank of America Chicago Marathon

11
Apr '08
Nike announced a new multi-year agreement with Bank of America to become the official footwear and apparel sponsor of the Bank of America Chicago Marathon, beginning with the October 12, 2008 race, as well as the Bank of America Shamrock Shuffle.

As an event sponsor for the next five years, Nike will provide the official merchandise for race participants, personnel and pacers, and will operate a comprehensive 17-week marathon training program in Chicago, beginning in June 2008, to prepare and motivate all participants.

To complement this training program and to support the global group of runners who participate in the Bank of America Chicago Marathon, Nike Running has made available two new products to evolve the Nike+ experience, giving runners more options for how they want to run and train.

Available today, the Nike+ SportBand is a wristwatch that also monitors a runner's steps, allowing runners to "See How They Run," checking time, pace, distance and calories burned, with a glance. The Nike+ SportBand watch face is a detachable USB link that captures all the run data from a sensor located in the runner's Nike+ ready footwear.

Nike+ Coach is a runner's own personal online trainer -- empowering runners with the information and motivation needed to train for a 5K, a 10K, half-marathon or full marathon -- and an easy, accessible way to connect to the world's largest global running community at nikeplus.com. As of February 2008, Nike+ runners have run more than 50 million miles on nikeplus.com -- the equivalent of completing more than 1.9 million Chicago Marathons.


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