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Nike sponsors Bank of America Chicago Marathon
11 Apr '08
3 min read
"Both debut and elite runners can now rely on Nike for the 24/7 support they need to get it done, gut it out and take on the remarkable challenge of participating in one of the world's preeminent marathons," said Leslie Lane, Nike global vice president for running.
"We will bring a new energy and our distinct passion to this 31-year institution that has hosted many thrilling finishes and exceptional accomplishments, including Paula Radcliffe's world record-shattering performance in 2002. We are honored to enter into a relationship with Bank of America, another blue-chip brand with a rich history of promoting sports excellence."
"As a leader in the running industry, Nike has demonstrated a longstanding passion for the sport, and we are excited to welcome them as new partners to our Chicago-based running events," said Bank of America Illinois President David Rudis. "Leveraging their expertise is consistent with our commitment to strengthening and growing our events, and ushering in an exciting new era for the Bank of America Chicago Marathon."
Local Commitment:
The Marathon sponsorship is the cornerstone of Nike Chicago's efforts to support the more than 1 million runners in the Chicagoland area, explained Daryl Jones, general manager, Nike Chicago.
"We are proud of our commitment to and support of local runners of all levels," said Jones. "Nike Chicago has created and sponsored many races, as well as supported several local elite running teams. We also provided area high school coaches with educational clinics and look forward to improving a Chicago-area running track later this year."
One of the five races comprising the World Marathon Majors, the Bank of America Chicago Marathon is the second largest marathon in the United States, attracting 45,000 runners every year.
"We will bring a new energy and our distinct passion to this 31-year institution that has hosted many thrilling finishes and exceptional accomplishments, including Paula Radcliffe's world record-shattering performance in 2002. We are honored to enter into a relationship with Bank of America, another blue-chip brand with a rich history of promoting sports excellence."
"As a leader in the running industry, Nike has demonstrated a longstanding passion for the sport, and we are excited to welcome them as new partners to our Chicago-based running events," said Bank of America Illinois President David Rudis. "Leveraging their expertise is consistent with our commitment to strengthening and growing our events, and ushering in an exciting new era for the Bank of America Chicago Marathon."
Local Commitment:
The Marathon sponsorship is the cornerstone of Nike Chicago's efforts to support the more than 1 million runners in the Chicagoland area, explained Daryl Jones, general manager, Nike Chicago.
"We are proud of our commitment to and support of local runners of all levels," said Jones. "Nike Chicago has created and sponsored many races, as well as supported several local elite running teams. We also provided area high school coaches with educational clinics and look forward to improving a Chicago-area running track later this year."
One of the five races comprising the World Marathon Majors, the Bank of America Chicago Marathon is the second largest marathon in the United States, attracting 45,000 runners every year.
NIKE Inc
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