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Elizabeth Hurley to appear in Estée Lauder ads

14
Apr '08
The year 2008 marks the thirteenth anniversary of Elizabeth Hurley's partnership with Estee Lauder, one of the longest running cosmetics contracts to date.

"Elizabeth Hurley and Estee Lauder have a very special relationship," says Evelyn Lauder, Senior Corporate Vice President, The Estee Lauder Companies.

"Her 13 year tenure with us is a near record in the beauty industry and we are very proud of our relationship. Elizabeth's popularity with the consumer is at an all time high.

She is a marvelous spokeswoman not only for the Estee Lauder brand but also for the Breast Cancer Awareness Campaign. She is a key member of the Estee Lauder family."

In July, Elizabeth will be featured in new print and television advertising for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle Lifting Serum.

This summer she will also be seen in the print advertising campaign for Estee Lauder's new Sensuous fragrance, communicating sensuality at any age with her fellow Estee Lauder spokesmodels Gwyneth Paltrow, Carolyn Murphy and Hilary Rhoda.

With her timeless beauty, strength of character and sophisticated elegance, Elizabeth embodies Estee Lauder's core values and brand heritage.

Upon signing her in 1995, Mr. Leonard Lauder, Chairman, The Estee Lauder Companies said of Elizabeth, "It was a conscious decision to look for someone who was not just a face, but a real person who had her own persona."

More glamorous with each year that passes, Elizabeth has an iconic global appeal that continues to draw crowds in record numbers and attract women to Estee Lauder.


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