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Joy Cherry closing after more than 35 years

14
Apr '08

Joy Cherry, a retailer of international high fashion designer clothing for more than 35 years, is closing its doors forever.

Joy Cherry herself, an icon in the Toronto retail fashion industry, was born into fashion. Ms. Cherry said, "It was in my dna, from both my mother's and father's side. After university, marriage and children I became restless. My brother Alan asked me to join him when he took over the family business. Shortly after, in the early 70's, my mother, sister and I started Esther Cherry on Yonge."

The store expanded to become a high fashion specialty store under the banner Joy Cherry. The store has dressed an endless number of Toronto's elite and international socialites carrying labels from numerous high profile European designers, many of which Ms. Cherry has met personally - Valentino, Givenchy, Karl Lagerfeld. "One of the highlights in my career," said Ms. Cherry, "was being presented to the late Princess of Wales".

"My professional life has been focused on my business," said Ms. Cherry. "I am challenged daily in this constantly changing fashion scene. It has kept my adrenalin flowing." Joy Cherry has chosen to close the boutique to begin the next chapter in her life.

A "Store Closing Sale" will commence immediately with all designer fashions in the store discounted from forty to seventy percent off. Joy would like to thank all her customers and her staff that have supported her over the years.

Joy Cherry

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