Home / Knowledge / News / Fashion / Gucci sues its clone partner

Gucci sues its clone partner

Apr '08
Jiangsu Senda Group Co Ltd, a Chinese shoe maker was accused of infringing the trade mark 'GG' of Guccio Gucci SpA.

As an act of compensation the company has been asked to pay 180,000 yuan to the Italian luxury goods maker.

An order of the court has also ruled that Jiangsu Senda and Shanghai No. 1 Yaohan Co Ltd, a department store selling the counterfeit products, must immediately halt such violating operations.

Jiangsu Senda had been using this GG trademark since 1961 with a registration for the same entered in 1999. Infact, it is one of the most popular trademarks in China.

A staff of Gucci found a pair produced by Senda selling in No. 1 Yaohan department store in Agust 2006 with 'Senda-woman' printed on them.

Gucci stated disappointedly that the mark would mislead the consumers to think that Senda shoes had a link with the company and it therefore claimed 600,000 yuan as compensation.

Disagreeing to this unscrupulous demand, Senda asserted that shoes produced by the company had an obvious Senda trademark along with 'GG' and the consumers can therefore distinguish it from the shoes produced by Gucci.

Besides, the imprint of Senda was very evident on the shoe box and that the abbreviation was used as a pattern and not as a trademark.

On the other hand, the department store refused completely from bearing any liability saying that the counterfeit shoes were sold by the store on a legal contract signed by Senda. It strongly protested saying that it was not the store's responsibility if the said company had violated the trademark.

Interviews View All

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search