Interviews
Suddenly Fem all set to satisfy female fashionistas
16 Apr '08
2 min read
"Men are more logical shoppers than women," says Laine Alexander, President. "They want to accentuate their best features and won't buy styles that emphasize their flaws. They also don't buy on impulse or based on fashion trends.
If the style won't make their body look attractive, or is not appropriate for them, many won't wear it. Most men tend to have nicely shaped, toned legs and are inclined to like wearing shorter hemlines to show them off."
The idea for the business was born in the 1980's when Ms. Alexander was watching a Talk show about Transvestites in England using a service for male to female transformations.
Her immediate reaction was, "I can do that and do it better," since she was skilled in makeup and hair design. After putting an advertisement in the newspaper, she started doing client transformations (male to female) for 5 years.
"After years of difficulty trying to purchase clothing to fit my clients properly, I decided to fill the need for a discreet, upscale clothing and accessory catalog catering to cross dressers."
If the style won't make their body look attractive, or is not appropriate for them, many won't wear it. Most men tend to have nicely shaped, toned legs and are inclined to like wearing shorter hemlines to show them off."
The idea for the business was born in the 1980's when Ms. Alexander was watching a Talk show about Transvestites in England using a service for male to female transformations.
Her immediate reaction was, "I can do that and do it better," since she was skilled in makeup and hair design. After putting an advertisement in the newspaper, she started doing client transformations (male to female) for 5 years.
"After years of difficulty trying to purchase clothing to fit my clients properly, I decided to fill the need for a discreet, upscale clothing and accessory catalog catering to cross dressers."
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