Home / Knowledge / News / Fashion / SKECHERS & Luen Thai stage successful national sales conference

SKECHERS & Luen Thai stage successful national sales conference

17
Apr '08
SKECHERS USA Inc announced that it recently held its first national sales conference in China with its joint venture partner Luen Thai Enterprises, a Hong Kong-based conglomerate with investments in various industries in Asia, North America and the Pacific Region.

The three-day conference was held during the last week of March in Guangzhou, the nerve center of commercial and trade activities in the country's booming Southern region of Guangdong.

The conference also heralded the official entry of SKECHERS into the China market. Guangzhou is the headquarters of SKECHERS in China, and company-owned flagship stores are already being established in major fashion cities across the country -- specifically Beijing, Shanghai and Shenzhen.

Now supported with an even stronger foundation via the joint venture SKECHERS China Limited, the Company's success is expected to be replicated in China, a country of approximately 1.4 billion people. With more than 3000 styles for men, women and children, SKECHERS believes there is great potential in the Chinese market.

“SKECHERS was born out of the passion that we all have for the footwear business,” said Michael Greenberg, president of SKECHERS and Chairman of SKECHERS China Limited, to an audience of more than 100 department store owners, mall operators and other franchisees. “It is this passion that will ensure the success of SKECHERS in China.”

Mr. Willie Tan, CEO of the joint venture, led the management team in securing the trust of partners and vendors by emphasizing the solid and capable background of the joint venture companies Luen Thai Enterprises and SKECHERS.


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