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Nuance's NZ Regency opens 'The Cellar' store on Auckland Airport

Sep '05
'The Cellar' store by The Nuance Group New Zealand subsidiary Regency
Travel retailer The Nuance Group's New Zealand (NZ) subsidiary Regency Duty Free launches three airport stores on Auckland Airport's exciting new Departures Concourse, which officially opened on September 16. The shops, a “Made in New Zealand” gift store, “The Cellar”, a specialist New Zealand wine store; and a “Regency Duty Free” store provide a carefully selected blend of wholesome New Zealand (NZ) icons and European brand names.

The existing and very successful “Made in New Zealand” concept has been taken to a new level with rich New Zealand imagery being employed throughout. The exciting new product range will give the departing tourist one last chance to soak up New Zealand before they go home.

Another successful Nuance concept, “The Cellar”, features many hard-to-find and premium wines from the best of New Zealand's vineyards. The wine is stylishly merchandised, combining information with a fun aspect aimed at demystifying wine. The new “Regency Duty Free” store is an exciting, open-tiled shopping arena presenting carefully selected ranges of the most popular duty- and tax-free products which complement the comprehensive main departures store. Other features include the award-winning flat screen advertising pioneered by Nuance.

Kelvin Ricketts, Director of Regency Duty Free, New Zealand says that Regency Duty Free is committed to enhancing the shopping experience for tourists and kiwi alike. Together, the three new stores aim to combine world-class retail with fun.

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