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Spanish retailer carries on with its multi-concept growth

Apr '08
The first Zara Home and Massimo Dutti stores opened in Romania. Massimo Dutti has also opened in Poland. Zara has opened a new store in Moscow. After these openings, Inditex maintains the rate of growth in Eastern European countries.

The commercial area of Baneasa in Bucharest is the location where Zara and Massimo Dutti will to start to operate in Romania. The other Inditex concepts -Zara, Pull & Bear, Oysho, Bershka and Stradivarius- are already operating at this commercial area. After these two openings, Inditex –which arrived in Romania in 2004- operates stores of all its commercial formats in this country.

The new Zara Home and Massimo Dutti stores in this market have a sales area of 300 and 250 square meters respectively, over one floor. Zara Home specializes in home furnishings, covering four different decorative atmospheres and specific spaces for Zara Home Kids, cosmetic products and carpets. Zara Home has stores in 22 countries.

The Massimo Dutti store that opened today in Romania has the latest fashion trends for men and women. This opening has taken place the day after the launch of this chain in Poland. For its opening in Poland -where Inditex is present through other chains-, Massimo Dutti has chosen the Mokotow commercial area in the capital Warsaw. The new store covers 306 square meters over one floor. Massimo Dutti has stores in 34 countries.

These openings coincide with a new Zara store opening in downtown Moscow. The store has a sales area of 1.500 square meters. Inditex's 56th store in Russia is placed at Manezh Mall, one of the most important commercial areas of the capital, located beneath the Red Square.

Inditex carries on with its multi-concept growth in Russia and Eastern Europe. As a result, Russia, Poland, Romania, Hungary and Serbia all have stores with five or more of the Inditex concepts.


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