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Nickelodeon & stride rite to launch new Nick Slimers!
23 Apr '08
2 min read
In 2007, Nickelodeon began a cross-country "Slime Across America" tour, that brought the fun of slime direct to nearly 30,000 kids in 44 markets.
The new Nick Slimers! by stride rite shoes, retailing for $50-52, are expected in stride rite stores and other stride rite retailers for the 2008 back-to-school season and will allow kids from coast-to-coast to get in on the act and slime themselves from the ground up.
stride rite will utilize Nickelodeon as the exclusive marketing platform for the Nick Slimers! footwear line. The program will be supported through a custom designed stride rite box, point of purchase display, a slime-inspired gift-with-purchase, and an advertising campaign on Nickelodeon timed for the 2008 back-to-school season.
The new Nick Slimers! by stride rite shoes, retailing for $50-52, are expected in stride rite stores and other stride rite retailers for the 2008 back-to-school season and will allow kids from coast-to-coast to get in on the act and slime themselves from the ground up.
stride rite will utilize Nickelodeon as the exclusive marketing platform for the Nick Slimers! footwear line. The program will be supported through a custom designed stride rite box, point of purchase display, a slime-inspired gift-with-purchase, and an advertising campaign on Nickelodeon timed for the 2008 back-to-school season.
The Stride Rite Children's Group Inc
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