Interviews
News Flash
Everyone can wear Op and its cool!!!
24 Apr '08
3 min read
Rumer Willis stated, "When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle."
Pete Wentz stated, "Everyone can wear Op and its cool. Fashion should make you comfortable and that is what Op does."
The campaign was shot at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA by photographer, Larry Bartholomew, noted for his easy, and relaxed shooting style.
Dari Marder, Chief Marketing Officer, Iconix Brand Group Inc, commented, "The variety of stars we worked with in the campaign represents how broad the reach of Op really is. It's a complete, casual lifestyle brand of clothing, footwear and accessories and everyone can wear it in their own way. The campaign simply follows this group of friends in a candid manner, as they enjoy the weekend -- California style."
In addition to the campaign, the celebrities will host a launch party in California later this spring and make personal appearances on behalf of the brand.
Pete Wentz stated, "Everyone can wear Op and its cool. Fashion should make you comfortable and that is what Op does."
The campaign was shot at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA by photographer, Larry Bartholomew, noted for his easy, and relaxed shooting style.
Dari Marder, Chief Marketing Officer, Iconix Brand Group Inc, commented, "The variety of stars we worked with in the campaign represents how broad the reach of Op really is. It's a complete, casual lifestyle brand of clothing, footwear and accessories and everyone can wear it in their own way. The campaign simply follows this group of friends in a candid manner, as they enjoy the weekend -- California style."
In addition to the campaign, the celebrities will host a launch party in California later this spring and make personal appearances on behalf of the brand.
Iconix Brand Group Inc
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