Home / Knowledge / News / Fashion / Soha Ali Khan launches new range of Ambipur fragrances

Soha Ali Khan launches new range of Ambipur fragrances

24
Apr '08
Godrej Sara Lee's Ambipur, the world's leading Aircare Brand announced the launch of their new Ambipur Aromatherapy Range of fragrances. The product was unveiled by brand ambassador and leading Bollywood actor, Soha Ali Khan.

The fragrance launched during the conference was Lavendar Spa and will be available in three formats: Car Perfume, Home Perfume & Aerosol. It will be launched in all six metros and tier one cities in the country.

The new Ambipur Aromatherapy range of air fresheners diffuse essential oils like lavender recreating the relaxing and rejuvenating atmosphere of a spa.

Visiting a spa is considered to be a way of pampering and indulging oneself. Though a very relaxing and soothing experience, it is considered a luxury by most.

Ambipur, however, seeks to capture this purely indulgent and mystical experience of aromatherapy at a spa and bring it into the homes of consumers with the launch of the new range of Ambipur Aromatherapy.

This new range seeks to provide the consumer with a more superior and unique fragrance. The new Aromatherapy range will be priced at a premium.

Mr. Tarun Arora, Vice-President, Marketing GSLL said, “The aircare category has traditionally been a low involvement category, specifically with regard to home fragrances.

However, with both disposable incomes and the propensity to spend on lifestyle products having increased, there is now an increasing demand for higher order products which enhance consumer experience.

Therefore, this seems to be the right time for Ambipur to further explore the aircare category by offering a range of products that provide a superior consumer experience.”

Added brand ambassador of Ambipur & leading Bollywood actor Soha Ali Khan, “The new Ambipur aromatherapy range helps in recreating the relaxing and rejuvenating experience of a spa and is a great way to relax after a long day of shoots. I am sure the soothing lavender fragrance will be a hit with consumers.”

Ambipur Brand


Must ReadView All

Pic: Shutterstock

Textiles | On 6th Aug 2020

World textile & apparel trade dropped in 2019: WTO

The value of the world textile trade decreased by 2.4 per cent...

Pic: Amazon

E-commerce | On 6th Aug 2020

Amazon plans Sweden foray

Amazon recently started preparations for its launch in Sweden, a...

Pic: Adidas/ Reebok

Apparel/Garments | On 6th Aug 2020

Adidas posts Q2 FY20 sales of €3,579 mn

Adidas, a designer and manufacturer of shoes, clothing and...

Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search