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Nuance brings new CULT Style accessories concept
Apr '08
The Nuance Group is pleased to announce a whole series of additions to its shop portfolio at Zurich International Airport. Following the opening of a new “Boutique du Chocolat” in February, the airport's Airside Center has since seen the opening of six specialist boutiques with one yet to follow. At the same time, Nuance has expanded its presence at the newly enlarged landside shopping precinct at Zurich Airport.

The Nuance Group is currently witnessing the most sizable expansion of its business in Switzerland since the opening of Zurich's new Airside Center in 2002. A total of 1,600 sqare metres of new shop floor dedicated to specialty retail are currently being added to the Group's portfolio at Zurich Airport bringing the number of shops operated by Nuance at Zurich Airport to 41.

In a first step, Nuance and its confectionery partner Lindt opened a new 25 sqm Boutique du Chocolat at the Airside Center's Level 1. Like the first Boutique, located on Level 2, the new outlet features a chocolate kitchen where a Maître Chocolatier invites passengers to witness the creation of unique chocolate artworks.

Expansion for Fashion & Accessories:
As a next step in the expansion process, Nuance opened six new fashion and accessories concepts in March and April at Level 1 of Zurich Airport's Airside Center.

Covering some 60 sqm altogether, three mono brand concepts are lined up next to the existing Bally/Burberry store: Victorinox offers a selection of the brand's watches and top-line luggage; Caran d'Ache offers prestigious writing instruments; and Samsonite Black Label features the brand's exclusive “Black Label” collection designed to meet the discerning needs of the luxury market.

A Porsche Design concept store unites the product universe of the top brand on 30 sqm. The offer comprises classical accessories for men as well as a sports, a fashion and an electronics collection and includes a full assortment of travel accessories, luggage, watches, sunglasses, clothing, mobile phones and writing instruments.

The fifth and sixth new store opened this spring are a 45 square metre Swarovski boutique and a Thomas Sabo store covering 30 square metres. Both brands are highly popular with travellers and offer a wide range of fashion jewellery and accessories designed to complement any fashion lovers' outfit.

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