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Moda proves to be winning formula
Apr '08
The new edition of MODA MADE IN ITALY was held in Munich from 4 to 6 April 2008. This fair, dedicated to top-of-the-range Italian footwear, was organised by ANCI, the Italian Footwear Manufacturers' Association.

Pavilion 4 at the MOC centre hosted 236 Italian exhibitors presenting their new collections for autumn-winter 2008/2009, showcasing the best of Italian footwear for the German market.

“MODA MADE IN ITALY”, proclaims the ANCI president Vito Artioli, “is a very interesting appointment and has proven to be a winning formula for promoting the excellence of Italian products on the German market, which has always been an important outlet for our footwear industry. Exhibitors and buyers see this event as an important occasion, both for its business volume and its lively international atmosphere”.

In fact, despite the German market having reduced purchases of Italian footwear over recent years, it is still a reference market for the whole of North Europe and the top client country for quantity accounting for almost 45 million pairs and over 905 million euro in 2006.

After a slump lasting five years, the first eleven months of 2007 showed a slight yet significant turnaround: during the period January-November 2007 41.3 million pairs were exported to Germany (-1.2%) worth 844.7 million euro, up by 1.7% on the same period in 2006.

“The introduction of the euro and globalisation of trade”, concludes President Vito Artioli, “Have without doubt penalised Italian companies, which have seen their competitiveness modified in just a few years.

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