Interviews
ASF to bring the best of Spring Summer season
28 Apr '08
2 min read
The 5th Australian Shoe Fair (ASF) wrapped up on Sunday after three days of new footwear technology, glamour and even a dash of historical inspiration.
Welcoming visitors from across Australia, South America, Asia, Europe and New Zealand, the Australian Shoe Fair was considered an overwhelming success by organisers and exhibitors alike. The Shoe Fair attracted thousands of buyers seeking the very best of the Spring Summer 2009 season.
Featuring over 160 exhibitors and thousands of footwear and accessory labels, the atmosphere was alive as retailers were treated to an array of features from mini runway shows and podiatry seminars to a static vintage footwear display showcasing footwear design from three centuries.
First time exhibitor Simon Cron of Swiss technology brand MBT footwear was keen to launch his label to a wider audience following his recent step into the Australian market. “The Shoe Fair was great for us, as a large number of medical professionals attended, which meant there was a high level of exposure to that industry.
The Shoe Fair gave us the chance to offer experiential learning to our target market, meaning buyers actually got to try the shoe and see how it felt on, rather than just hearing about it.”
Also exhibiting at the Australian Shoe Fair for the first time, Fraser McLennan of Omni Footwear commented "We have had a very positive response to our ranges and the Fair has given us the vehicle to meet a lot of retailers we weren't aware of and didn't know us."
The Australian Shoe fair is recognised as the key event where the footwear industry congregates to source new seasons looks, meet with industry leaders, discover new labels and liaise with existing suppliers.
The fair brings Australia's leading and emerging high quality suppliers; covering men, women and children's footwear, as well as a full range of accessories to complete the offer.
The next Australian Shoe Fair will take place in Melbourne in September.
Welcoming visitors from across Australia, South America, Asia, Europe and New Zealand, the Australian Shoe Fair was considered an overwhelming success by organisers and exhibitors alike. The Shoe Fair attracted thousands of buyers seeking the very best of the Spring Summer 2009 season.
Featuring over 160 exhibitors and thousands of footwear and accessory labels, the atmosphere was alive as retailers were treated to an array of features from mini runway shows and podiatry seminars to a static vintage footwear display showcasing footwear design from three centuries.
First time exhibitor Simon Cron of Swiss technology brand MBT footwear was keen to launch his label to a wider audience following his recent step into the Australian market. “The Shoe Fair was great for us, as a large number of medical professionals attended, which meant there was a high level of exposure to that industry.
The Shoe Fair gave us the chance to offer experiential learning to our target market, meaning buyers actually got to try the shoe and see how it felt on, rather than just hearing about it.”
Also exhibiting at the Australian Shoe Fair for the first time, Fraser McLennan of Omni Footwear commented "We have had a very positive response to our ranges and the Fair has given us the vehicle to meet a lot of retailers we weren't aware of and didn't know us."
The Australian Shoe fair is recognised as the key event where the footwear industry congregates to source new seasons looks, meet with industry leaders, discover new labels and liaise with existing suppliers.
The fair brings Australia's leading and emerging high quality suppliers; covering men, women and children's footwear, as well as a full range of accessories to complete the offer.
The next Australian Shoe Fair will take place in Melbourne in September.
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