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Target launches new Whim by Cynthia Rowley
28
Apr '08
Take time to cool off when warm weather strikes this summer with the exclusive Whim by Cynthia Rowley collection from Target.

The Whim collection offers a range of chic, trend- forward products for outdoor living and summer fun all the necessary essentials to create a stylish summer entertaining experience whether it's at the beach or in the backyard.

Target is launching the new Whim by Cynthia Rowley collection this April 2008 with products perfect for creating amazing summer experiences. Target and Rowley serve up a collection infused with delightful details, graphic prints and bold colors.

Drawing inspiration from a range of influences, including her busy life as a mom of two children, Rowley was motivated to create products that would allow busy Target guests to easily add a dash of style and a stroke of color to every aspect of their lives.

"Summer entertaining should be easy," said Cynthia Rowley. "With this collection, you can be spontaneous without giving up style. It was designed based on the idea that everything can be on a whim."

"Target recognizes the popularity of summer entertaining products," said Gina Sprenger, senior vice president, merchandising, Target.

"Cynthia Rowley's award-winning creative endeavors provide a great solution for guests' summer entertaining needs, all at an incredible value."

Visit the beach on a whim and relax with comfy beach chairs, colorful towels and vibrant totes or create a summer picnic on a whim with picnic baskets, dinnerware and serving platters.


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