Creative collaboration between Payless & Nickelodeon for Blues Clues

30 Apr '08

3 min read

Payless ShoeSource, the leading specialty family footwear retailer in the United States, and Nickelodeon, the number-one entertainment brand for kids, announced that they have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new line of Blues Clues footwear with certain styles featuring the Blue's Clues characters offered only at Payless.

The new Blue's Clues line, including styles for both boys and girls, will be available at Payless stores this November just in time for the holiday '08 season. Blue's Clues airs regularly on Nickelodeon and has continually been rated in the top five preschool shows since it first debuted in 1996.

"Payless is on a mission to democratize fashion and design in footwear and that means delivering shoe lines featuring the characters kids love such as Blue's Clues," said Matt Rubel, chief executive officer and president of Payless ShoeSource.

"Blue's Clues has enjoyed significant longevity its content and interactivity have captured audiences again and again and the show is a huge favorite among moms.

This agreement allows us to work directly with the talented and innovative team at Nickelodeon, enabling us to together bring the fun of Blue's Clues and friends to shoppers with fresh styling, high-quality and always at a great price."

The Payless children's footwear design team based in New York will design the select styles. Payless will source, market and sell the styles through Payless' more than 4,500 store chain and on payless.com. Three to five styles are expected in Payless stores at the time of the November launch with regular seasonal refreshes also expected.

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