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Italian men's clothing leader expands in Latin America

30
Apr '08
Ermenegildo Zegna the world leader in luxury men's clothing officially inaugurates the first directly operated boutique in Sao Paulo, Brazil. This new opening is an integral part of Zegna's worldwide expansion strategy and establishes yet another main pillar for Zegna in Brazil and in Latin America.

Located on the corner of Rua Haddock Lobo in the heart of Sao Paulo's exclusive shopping district, Jardins. The boutique covers 525 square meters, divided over 2 floors of luxury retail and features a 7 metre high window façade.

Designed by Architects Gianmaria and Roberto Beretta, the boutique utilizes a variety of colors, natural textures and furnishing details to distinguish between the different collections inside the store, whilst maintaining Zegna's heritage of timeless style and sophisticated elegance.

Ermenegildo Zegna, CEO of the Group and Anna Zegna, Image Director and Director of Store Design, will officially inaugurate the boutique hosting an exclusive party for Celebrities, VIPs and Brazil's high society.

A private collection of photographs of over 20 prints, which pays tribute to the grandfather Ermenegildo Zegna will be featured. The exhibition called “Ermenegildo Zegna – His pioneer spirit and love for nature” will illustrate the rich heritage and traditions of the family.

All Zegna brands are available at the new flagship store: Ermenegildo Zegna known for its contemporary sartorial style, its relaxed elegance and itsprecious and exclusive materials; Zegna Sport designed with technology and innovation for an active man's lifestyle; Z Zegna the urban, sexy, younger and fashion brand of the group.


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