Home / Knowledge / News / Fashion / Bata unveils 'Motorsandal'

Bata unveils 'Motorsandal'

02
May '08
Motorcycle riding is a symbol of youthfulness as well as an exciting lifestyle. It is also a very popular means of transport for short and long distance travel in the capital city, divisional and district towns of Bangladesh.

The number of registered Motorcycles increases daily in Bangladesh and to serve the growing number of riders, Bata Bangladesh has launched an exclusive sandal for Motorcyclists for the first time.

It is a sandal specifically designed and engineered for bickers. The built-in features are engineered for foot protection and comfort while riding a bike.

The MotorSandal was developed by Bata Indonesia and Bata Bangladesh presently is buying components and assembling everything in their Dhamrai factory.

Bata Bangladesh organized a 'Meet the Press' event for the official launch of the 'MotorSandal' project in late February. Many Journalists from both press and electronic media attended the event. The company received coverage in more than 30 newspapers and on 7 TV channels.

The most important features of the MotorSandal are – Fiberglass reinforced plate in the sole, Gear shift protection, Thermo-plastic rubber exhaust heat resistance, Toe bumper and Fluorescent night vision in the back strap.

Another interesting feature of this sandal is that it can also be used without the back strap as a slipper depending on the wish of the rider.

Those with no motorcycle need not be worried, this sandal canbe used comfortably in all day to day activities.

At the moment five styles of the 'MotorSandal' are available in selected Bata stores across the country. The 'MotorSandal' with its exclusive features has already created tremendous customer sensation and attention.

Bata Bangladesh has set a target to sell 100,000 pairs of this 'MotorSandal' during 2008.

Bata


Must ReadView All

Pic: Shutterstock

Retail | On 1st Dec 2020

British retailer Arcadia enters into administration

UK clothing retail group Arcadia recently entered into administration ...

Pic: Fashion For Good

Textiles | On 1st Dec 2020

Fashion For Good launches Viscose Traceability Project

Fashion for Good, a global initiative to make all fashion good, has...

Pic: European Commission

Textiles | On 1st Dec 2020

Croatian, Belgian, Romanian firms win EUSIC challenge

Snake, a Croatian platform that enables users to wear outfits in...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Textile Industry, Head honchos

Textile Industry
Head honchos

There's lot more potential in women than what we are witnessing today

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Tolga Ozkurt,

Tolga Ozkurt

Çalik Denim is among the world's top 10 premium denim manufacturers...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search