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Bata unveils 'Motorsandal'

May '08
Motorcycle riding is a symbol of youthfulness as well as an exciting lifestyle. It is also a very popular means of transport for short and long distance travel in the capital city, divisional and district towns of Bangladesh.

The number of registered Motorcycles increases daily in Bangladesh and to serve the growing number of riders, Bata Bangladesh has launched an exclusive sandal for Motorcyclists for the first time.

It is a sandal specifically designed and engineered for bickers. The built-in features are engineered for foot protection and comfort while riding a bike.

The MotorSandal was developed by Bata Indonesia and Bata Bangladesh presently is buying components and assembling everything in their Dhamrai factory.

Bata Bangladesh organized a 'Meet the Press' event for the official launch of the 'MotorSandal' project in late February. Many Journalists from both press and electronic media attended the event. The company received coverage in more than 30 newspapers and on 7 TV channels.

The most important features of the MotorSandal are – Fiberglass reinforced plate in the sole, Gear shift protection, Thermo-plastic rubber exhaust heat resistance, Toe bumper and Fluorescent night vision in the back strap.

Another interesting feature of this sandal is that it can also be used without the back strap as a slipper depending on the wish of the rider.

Those with no motorcycle need not be worried, this sandal canbe used comfortably in all day to day activities.

At the moment five styles of the 'MotorSandal' are available in selected Bata stores across the country. The 'MotorSandal' with its exclusive features has already created tremendous customer sensation and attention.

Bata Bangladesh has set a target to sell 100,000 pairs of this 'MotorSandal' during 2008.


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