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Casual apparel retailer launches Sex and the City line

May '08
Millions of Carrie, Charlotte, Miranda and Samantha fans have flocked to STEVE & BARRY'S locations since the nationwide retail chain's launch of the BITTEN collection created by Sarah Jessica Parker - fashion icon and star of the award winning HBO series Sex and the City - last year.

Now they can really get "Carried" away at STEVE & BARRY'S locations, with official Sex and the City: The Movie apparel, licensed from HBO and New Line Cinema.

A series of uniquely designed t-shirts and tank tops will arrive in participating STEVE & BARRY'S locations beginning May 1st, in advance of New Line Cinema's Sex and the City: The Movie opening nationwide on May 30th.

Featuring classic Sex and the City phrases such as "I'm with Mr. Big" and "I (Heart) Sex and the City," and images such as Ms. Parker's character, Carrie Bradshaw, the Sex and the City: The Movie collection will appeal to any fan.

In keeping with Steve & Barry's mission to deliver high quality merchandise at astonishing low price points, all Sex and the City: The Movie t-shirts and tanks will be available for $8.98 or less.

A portion of proceeds from the sale of Sex and the City: The Movie apparel at STEVE & BARRY'S locations will benefit the Children's Defense Fund.

While visiting STEVE & BARRY'S locations to shop for Sex and the City: The Movie t-shirts and tanks, consumers will be invited to enter a Sex and the City: The Movie sweepstakes, with prizes including a trip to New York City, a free screening of the movie with 100 friends, free movie tickets, STEVE & BARRY'S gift cards, and more, subject to the official rules for the sweepstakes.

Steve & Barry's

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